Who we are
At Leaderest, we help business leaders position their organizations at the forefront of the generative AI landscape, ensuring they appear as authoritative, trusted sources in AI-driven search results. Our approach goes beyond traditional SEO by focusing on Generative Engine Optimization (GEO), strategically aligning brand content, credibility signals, and knowledge structures to maximize visibility within AI-powered platforms.
Through our proprietary GEO methodology, we empower companies to not only be found but to be cited, establishing their expertise, amplifying their credibility, and securing leadership status in the emerging world of generative search.
OUR mission
Our vision is straightforward: to empower business leaders to achieve digital prominence and brand authority in the age of generative AI. We believe that every organization has the potential to become the most trusted version of itself, recognized as an authoritative source across AI-driven platforms. This vision is realized through a commitment to innovation, a willingness to adapt, and the strategic use of Generative Engine Optimization (GEO) to ensure brands are visible, credible, and consistently referenced in the conversations that shape their industries.
Anthony DeSimone, founder
Leaderest was founded by Anthony DeSimone, an early pioneer in Generative Engine Optimization (GEO) — the next evolution of digital marketing. As AI-powered search engines reshape how users discover information, GEO helps businesses position themselves as credible, trusted sources within generative AI results.
Before launching Leaderest, Tony made a significant impact in Buffalo, NY, providing Generative AI training and consulting that empowered small businesses to adopt AI strategically and stay ahead of the curve.
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